[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.garfun.cz\/propagace\/#Article","mainEntityOfPage":"https:\/\/www.garfun.cz\/propagace\/","headline":"Propagace","name":"Propagace","description":"Uva\u017eujete o za\u010d\u00e1tku va\u0161eho podnik\u00e1n\u00ed? Boj\u00edte se rizik, kter\u00e9 sebou podnik\u00e1n\u00ed nese? Je pravdou, \u017ee je v sou\u010dasn\u00e9 dob\u011b nab\u00edzen\u00fdch produkt\u016f stejn\u00e9ho typu velk\u00e9 mno\u017estv\u00ed (konkurence je vysok\u00e1). N\u011bkter\u00e9 podniky, u kter\u00fdch je konkurence nejvy\u0161\u0161\u00ed, dokonce d\u011blaj\u00ed bal\u00ed\u010dkov\u00e1n\u00ed slu\u017eeb, co\u017e znamen\u00e1 vytvo\u0159en\u00ed jedine\u010dn\u00e9 nab\u00eddky pro z\u00e1kazn\u00edka, a to p\u0159esn\u011b podle jeho pot\u0159eb. D\u016fvodem je z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edka a uspokojit jeho pot\u0159eby l\u00e9pe ne\u017e p\u0159\u00edpadn\u00e1 konkurence. Jestli\u017ee nem\u00e1te strach z konkurence, proto\u017ee","datePublished":"2018-06-21","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.garfun.cz\/author\/#Person","name":"garfun.cz\n","url":"https:\/\/www.garfun.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b72fc1bf1bf254b4118ef99c1da35a199f5a8e7c33c2166eae92618994df57ea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b72fc1bf1bf254b4118ef99c1da35a199f5a8e7c33c2166eae92618994df57ea?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"garfun.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.garfun.cz\/wp-content\/uploads\/img_a321203_w2119_t1532446116.png","url":"https:\/\/www.garfun.cz\/wp-content\/uploads\/img_a321203_w2119_t1532446116.png","height":0,"width":0},"url":"https:\/\/www.garfun.cz\/propagace\/","about":["Podnik\u00e1n\u00ed"],"wordCount":378,"articleBody":"Uva\u017eujete o za\u010d\u00e1tku va\u0161eho podnik\u00e1n\u00ed? Boj\u00edte se rizik, kter\u00e9 sebou podnik\u00e1n\u00ed nese? Je pravdou, \u017ee je v sou\u010dasn\u00e9 dob\u011b nab\u00edzen\u00fdch produkt\u016f stejn\u00e9ho typu velk\u00e9 mno\u017estv\u00ed (konkurence je vysok\u00e1). N\u011bkter\u00e9 podniky, u kter\u00fdch je konkurence nejvy\u0161\u0161\u00ed, dokonce d\u011blaj\u00ed bal\u00ed\u010dkov\u00e1n\u00ed slu\u017eeb, co\u017e znamen\u00e1 vytvo\u0159en\u00ed jedine\u010dn\u00e9 nab\u00eddky pro z\u00e1kazn\u00edka, a to p\u0159esn\u011b podle jeho pot\u0159eb. D\u016fvodem je z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edka a uspokojit jeho pot\u0159eby l\u00e9pe ne\u017e p\u0159\u00edpadn\u00e1 konkurence. Jestli\u017ee nem\u00e1te strach z konkurence, proto\u017ee v\u011b\u0159\u00edte pot\u0159ebnosti a u\u017eite\u010dnosti sv\u00e9ho produktu a m\u00e1te napl\u00e1novan\u00e9 v\u0161echny pot\u0159ebnosti, bez kter\u00fdch by se va\u0161e podnik\u00e1n\u00ed neobe\u0161lo (nap\u0159\u00edklad zakladatelsk\u00fd rozpo\u010det, kter\u00fd je nutnost\u00ed p\u0159i \u017e\u00e1dosti o \u00fav\u011br), m\u011bli byste za\u010d\u00edt p\u0159em\u00fd\u0161let o nejlep\u0161\u00edm zp\u016fsobu, d\u00edky kter\u00e9mu se z\u00e1kazn\u00edci dozv\u011bd\u00ed o va\u0161em produktu (propagaci). Prve zm\u00edn\u00edm, jak m\u016f\u017ee b\u00fdt cena v\u00e1mi nab\u00edzen\u00e9ho produktu (V) vysok\u00e1 oproti cen\u011b produktu nab\u00edzen\u00e9ho konkurenc\u00ed (K). V>K znamen\u00e1, \u017ee je v\u00e1\u0161 produkt z kvalitn\u00edch materi\u00e1l\u016f. V V=K znamen\u00e1, \u017ee mus\u00edte pou\u017e\u00edt dopl\u0148kov\u00e9 slu\u017eby, aby v\u00e1s z\u00e1kazn\u00edk up\u0159ednostnil p\u0159ed konkurenc\u00ed. Propagace je n\u00e1strojem, kter\u00fd ovliv\u0148uje z\u00e1kazn\u00edka v tom smyslu, \u017ee ho p\u0159esv\u011bd\u010duje, aby si produkt zakoupil. Hlavn\u00edm \u00fakolem je nav\u00fd\u0161en\u00ed prodeje. Je n\u011bkolik n\u00e1stroj\u016f, kter\u00fdmi se propagace uskute\u010d\u0148uje. Reklama je asi nejzn\u00e1m\u011bj\u0161\u00edm n\u00e1strojem. Setk\u00e1v\u00e1me se s n\u00ed ka\u017ed\u00fd den (v televizi, v novin\u00e1ch, na internetu\u2026). Je to placen\u00e1 forma propagace a n\u00e1klady na jej\u00ed provozov\u00e1n\u00ed jsou zapo\u010d\u00edt\u00e1ny v cen\u011b prod\u00e1van\u00e9ho zbo\u017e\u00ed. Roz\u0161\u00ed\u0159enou reklamou se v sou\u010dan\u00e9 dob\u011b staly reklamn\u00ed ta\u0161ky . Existuj\u00ed tak\u00e9 podpory prodeje, kter\u00e9 nab\u00edzen\u00ed motivy koup\u011b, mezi kter\u00e9 pat\u0159\u00ed mno\u017estevn\u00ed sleva nebo sleva p\u0159i dal\u0161\u00edm n\u00e1kupu. Nejd\u016fv\u011bryhodn\u011bj\u0161\u00ed formou propagace je publicita, co\u017e je neplacen\u00e1 reklama.                                                                                                                                                                                                                                                                                                                                                                                        4.8\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Propagace","item":"https:\/\/www.garfun.cz\/propagace\/#breadcrumbitem"}]}]